1/7/2024 0 Comments Drop shippingLarge-scale retailers such as Sears were experiencing massive growth - and despite moving toward in-house warehouse fulfillment centers, some orders were still outsourced to independent suppliers to keep up with demand. Though not explicitly referred to as "dropshipping," the practice began with mail order companies in the 1950s, that were selling direct-to-consumer ( D2C) via phone order catalog. When dropshipping, the retailer relinquishes responsibility for the timely and correct shipment of the product but is still held accountable for any product quality issues or supplier errors. Larger companies have more buying power, which can be used for wholesale discounts on inventory.
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